There’s more to a “Powered by ASSOB” investor aggregation platform than you realise

What visitors to equity crowdfunding platforms don’t realise is that there is more to a platform than meets they eye. With equity crowdfunding a considerable amount of work needs to be done off-line in order to handle transactions with diligence and integrity. These off-line processes are just as important asRead More

RAISING INVESTMENT FROM BOTH THE EMOTIONAL AND THE RATIONAL INVESTOR

An article mentioning Kevin Berg Kartaszewicz-Grell from Crowdsourcing.org got me thinking about investors and where they come from. Is there a material difference between campaigns that rely on our 24,000 investor base and campaigns that actively and passionately engage their friends, family, fans and followers. Looking back through recent raisesRead More

DOING A REWARDS CROWDFUND FOLLOWED BY AN EQUITY RAISE CAN BE A GOOD STRATEGY

Equity funding raises cost more. Usually at least $7k through to $50k depending on how much help you need and the quality of the handholding. Why? Because equity raises have to adhere to fairly specific regulation. There need to be warnings in your documentation and you have to have them checkedRead More

ENGAGING INVESTORS OVER TIME IS ESSENTIAL FOR A SUCCESSFUL FUNDS RAISE

Engaging your prospective investors from the time they show interest until they invest is essential for a successful funds raise during a capital raising process One of the main advantages of using a proven capital raising platform is that you can monitor prospective investors progressing along the timeline from “desire”Read More

Hope’s role in equity crowdfunding

At a recent Angel Investor event I overheard an entrepreneur seeking capital ask an Angel Investor the following question. “What sectors do you specialise in when selecting investments?” The Angel Investor said he had no special preference as he was primarily after “anything that had enough in it to backRead More